KIIS and Unite

A charity concert organized by both Sega of America and the Los Angeles-based KIIS FM radio station. Held on April 25, 1992 at the Irvine Meadows Amphitheater in Southern California, the event was one of the Sega Foundation’s first public-facing charity efforts, raising over $200,000 in support of the Pediatric AIDS Foundation. It marked an early and unusually bold corporate stand on pediatric AIDS, a topic many companies avoided at the time due to public stigma. KIIS and Unite was developed under the direction of Sega of America president Tom Kalinske, whose personal connection to a young girl named Anique Kasper, famously diagnosed with pediatric AIDS, helped inspire the company’s charitable initiatives, with the concert largely held in her honor. The success of the show, and the involvement of so many celebrities gathering under the same cause, would go onto inspire three further KIIS and Unite events through 1996, all in support of the Pediatric AIDS Foundation.